Global multi-modal booking platform Omio published its annual NowNext report on Friday, 17th October.
The latest edition of NowNext paints a vivid picture of how global travel will continue to evolve in the coming year. Among the aspects studied were emotional drivers and generational biases, trending destinations, and evolving demands.
It was particularly notable how intentional travel is currently on the rise, now requiring more planning and intent across evolving traveler types. The report is based on an Omio-commissioned survey conducted by YouGov with over 10,555 global participants from countries such as Italy, Spain, Germany, the UK, the US, Brazil, Japan, and Australia.
Findings included those who may take a holiday in the next 12 months as well as current Omio user data.
Omio’s president of B2C and supply, Veronica Diquattro, remarked: “Travel has shifted dramatically in recent years, from no travel during the Pandemic, to revenge travel, and now into a new era of intentional travel. The desire to travel remains strong, and travelers continue to find their way. Our report reveals a new age of conscious, smart, and value-driven travel. We are dedicated to meeting emerging traveler demands, ensuring every journey remains seamless.”
Upcoming Trends for 2026:
- Worldwide Woe: Global events are significantly impacting travel planning.
- Deal or No Destination: Many prioritize travel despite rising living costs, looking for best deals.
- Love EU More: Europeans are focusing on local travel while still enamored with EU destinations.
- World of Mouth: Traditional sources of inspiration like past trips are regaining popularity over the internet.
- Beach, Please: A return to seaside holidays is anticipated, with a rise in demand for relaxation.
- Overtourism & Out: Sustainable travel trends emphasize supporting local businesses and exploring lesser-known areas.
- Capital Losses: Travelers are increasingly interested in exploring smaller, unique destinations.
- The Gender (Off)Balance: Different travel preferences are emerging between men and women.
- Generation Zealous: Gen Z plans to be more budget-conscious and eco-friendly in their travel choices.
