FCM Meetings & Events (FCM M&E) is excited to announce significant changes highlighting its growth and leadership in the MICE sector. Mallory Gerard has joined as the Head of FCM M&E for France, Spain, and Switzerland. With over 20 years of experience in the travel industry, she will manage operations across these markets and develop strategies for growth in the M&E team.

In addition to Gerard’s appointment, Peter Lingmerth has been named the new Business Leader for M&E in the Nordics, bringing valuable expertise from his previous role as CEO of Bonnier News Media Corporation, where he will drive strategic growth.

Samuel Herman steps in as the new Team Leader for the South African market as the business prepares to launch MICE operations there, contributing valuable experience he gained at Flight Centre Group.

Lastly, Brittany Burbidge will transition from the Nordics to Dubai, where her extensive operational background in Europe positions her to significantly influence the team.

Frits de Kok, EMEA Regional Head of FCM Meetings and Events, stated, “These leadership changes demonstrate our commitment to entering new markets, enhancing our leadership structure for sustained growth, and ensuring we provide excellent experiences for our customers.”