The Pulse Platform by Protect Group has transformed travel safety and additional revenue options throughout the global travel industry. They earned the title of Emerging Technology Initiative of the Year at the TDM Travel Trade Excellence Awards 2025 in Thailand, marking a new era for travel protection and personalized services through their innovative platform.

The Pulse Platform leverages AI to provide services like refundable ticket upgrades, real-time personalization, and a range of add-on services via one seamless integration. As customers increasingly desire flexibility and travel providers need new revenue strategies, this technology is essential.

With the Pulse Platform, travel companies can offer customers an upgrade option that’s directly integrated into the booking process, reducing reliance on external policies and streamlining operations. This system not only enhances the traveler experience but also presents lucrative, personalized upsell opportunities, including Refund Protect, Flight Disruption Compensation, Delayed Baggage Compensation, Carbon Offsetting, eSIM connectivity, and Lounge Access via its partners.

All services are encapsulated in a single API, offering a hassle-free plug-and-play solution across different sectors such as airlines, online travel agencies, ticketing, hospitality, and fintech.

Crucially, the Pulse Platform uses AI-driven decision-making to customize offerings based on user behavior, booking data, and real-time signals. It automates the refund process, giving travelers quick resolutions without the usual claim complications, while merchants benefit from increased trust and decreased operational demands.

The platform’s rollout has already shown impressive double-digit conversion rates for Refund Protect, significantly surpassing traditional insurance models. Ancillary revenues are growing substantially without needing extra staffing or manual interventions.

Protect Group is setting the benchmark in travel tech with active collaborations across numerous sectors and an expanding international presence. Its commitment is focused on global scaling, strengthening partner relationships, and broadening its modular offerings, ensuring the Pulse Platform remains a leader in innovation.

The TDM Travel Trade Excellence Awards - Thailand celebrates the finest hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and tech advancements that elevate industry standards. This event is presented by Travel Daily Media Magazine.