Saudia, the national airline of Saudi Arabia, has been designated as the Official Premium Partner for the Riyadh Season 2025–2026. This partnership, now in its sixth year, highlights Saudia’s commitment to Saudi Vision 2030’s initiative to position the Kingdom as a premier global tourism and entertainment hub.

The partnership spans three years, making it the first of its kind to cover multiple iterations of Riyadh Season.

“We are proud to play a role in one of the world’s leading entertainment seasons,” said Khaled Tash, Chief Marketing Officer of Saudia Group.
“This three-year partnership represents a milestone in building long-term strategic relationships that advance the ambitions of both parties. It also reflects Saudia’s commitment to connecting visitors from across the globe to the heart of the Kingdom, in alignment with Saudi Vision 2030."

Following the remarkable success of the 2024 edition, Riyadh Season 2025–2026 is set to surpass expectations. Scheduled from October 10, 2025, to March 2026, this latest edition promises 11 immersive entertainment areas and over 7,000 events, including new attractions like Beast Land and Blvd Flowers.

Key highlights include:

• The Six Kings Slam – A tennis event featuring stars such as Novak Djokovic and Carlos Alcaraz.
• The Ring IV: Night of the Champions – An elite boxing night featuring prominent boxers like Anthony Yarde.

As the Official Premium Partner, Saudia aims to facilitate the experience for international guests, especially those coming from India to enjoy the Riyadh Season.