Introduction

Sabre Corporation has launched the SabreMosaic™ Continuous Revenue Optimiser (CRO), a groundbreaking AI-driven solution that redefines pricing strategies for airlines, moving beyond conventional fare classes.

Enhancing Airline Revenue

This innovative platform, developed in collaboration with Riyadh Air, builds on the previously launched SabreMosaic framework. It has reportedly delivered significant financial advantages to its partners.

“The next paradigm shift in revenue optimisation is here,” - Mike Reyes, Senior Vice President, Sabre.

This tool empowers airlines to make timely pricing adjustments based on real-time data, ensuring they can maximize revenue without increasing their overall seating capacity.

Forward-Looking Collaboration

Shihaj Kutty, the VP of Pricing and Revenue Management at Riyadh Air, expressed enthusiasm regarding this collaboration, emphasizing the need for advanced technology to enhance customer engagement.

Conclusion

The rollout of CRO comes as airlines face rising pressure to optimize sales effectively, positioning them to gain a competitive edge in rapidly changing market conditions.