Moscow is set to become the epicenter of the global MICE industry as it hosts the Meet Global MICE Congress 2025 on December 17-18, 2025, at the World Trade Center.
For the third consecutive year, this significant event will bring together experts, top-notch speakers, and MICE planners from Russia, BRICS, and Global South countries to network, collaborate, exchange ideas, and discuss the latest trends.
The Congress program is meticulously designed, featuring over 15 dedicated business sessions with the main theme ‘Unity through Open Diversity: New Opportunities for Global Growth’. On Day One, the focus will be on enhancing cooperation between government entities and businesses while exploring intergovernmental projects to advance the MICE industry.
Day Two will cover a variety of topics, including global trends, analytics, destination marketing, incentive travel, business strategies, and the latest in cutting-edge technologies. Attending this congress is highly recommended for those eager to stay ahead of industry trends and broaden their professional horizons.
The Meet Global MICE Congress 2025 serves as a distinctive platform for strengthening brand positioning and engaging with a highly qualified professional audience from diverse regions, including India, China, Southeast Asia, Africa, Latin America, the CIS, and, of course, Russia. With over 3,200 pre-scheduled appointments in the expo zone, attendees will have the chance to meet exhibitors representing the best MICE destinations globally. The Congress helps generate valuable business leads for the upcoming year and foster new successful partnerships.
This congress builds upon the success of last year’s BRICS Edition, which attracted over 1,300 trade visitors from 17 countries. With the MICE industry recognized as a key priority in Moscow’s tourism strategy, the city aims to increase its business travelers from 5 million today to 8 million by 2030. Overall, Moscow expects to welcome 52 million tourists annually by that year, of which 15% will be business-related travel. In 2024, tourism revenues contributed 235 billion rubles to the city budget, a figure projected to reach 500 billion by 2030, driving urban development and infrastructure upgrades.