Cruise Planners Unveils New Marketing Strategies
Cruise Planners recently launched a variety of new marketing initiatives during its annual convention. Their award-winning marketing program aims to inspire travel, provide exclusive offers, and enhance the advisor-client experience. These enhancements are part of the free marketing support that comes with Cruise Planners franchise ownership.
“Each year at convention, we roll out fresh tools and programs to help our advisors stand out with customers and prospects—and this year is no different,” said Michelle Fee, Founder and CEO of Cruise Planners. “Our redesigned corporate website, along with upcoming new advisor websites, will provide the added visibility and business platform our advisors need to drive their success.”
Highlights include:
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New corporate website: Cruise Planners is introducing a newly redesigned, mobile-first corporate website designed to connect travelers with Cruise Planners advisors quickly. New visitors will be matched with an advisor based on trip type—such as cruises, tours, or resorts. The site will also feature a comprehensive “Get Inspired” section, full of blogs, videos, and travel offers.
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New advisor websites: Advisors at Cruise Planners will enjoy new websites that align with the corporate site while allowing customization to reflect personal specialties. These sites will feature travel-themed visuals, easier navigation, and accessible travel content and vacation search tools to enhance advisors’ offerings to clients.
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Romance Travel Brochure: A new romance travel brochure tailored for honeymoons, anniversaries, and destination weddings will be launched, showcasing cruises and resorts, positioning Cruise Planners advisors as experts in romantic travel planning.
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Port Shopping Program: Clients of Cruise Planners will have access to exclusive shopping perks in popular cruise ports across the Caribbean, Alaska, and Hawaii. Benefits include discounts, free gifts, and special offers, all redeemable through clients’ MyTrips accounts via their mobile devices.
