EaseMyTrip Partners with PCEB to Enhance Indian Tourism to Penang

EaseMyTrip.com has signed a Memorandum of Understanding (MoU) with the Penang Convention & Exhibition Bureau (PCEB) aimed at boosting Penang’s profile in the Indian travel market.
This collaboration is designed to transform how Indian travelers experience Penang, utilizing EaseMyTrip’s vast market knowledge and digital reach.

As part of the initiative, EaseMyTrip will set up a dedicated Penang page on its Malaysia microsite to feature various attractions, itineraries, and travel insights about the destination. This includes producing destination-specific blogs and videos that highlight Penang’s rich culture, natural wonders, and adventure offerings tailored for various travelers, including families and honeymooners.

To enhance outreach, jointly funded marketing campaigns will be launched to promote Penang as a key destination for Indian tourists.

This partnership aims to tap into niche tourism sectors, such as destination weddings and wellness tourism, offering tailored experiences to attract these markets.

By leveraging data, EaseMyTrip will provide insights on Indian traveler preferences and trends, helping PCEB refine its marketing strategies in Tier 2 and Tier 3 cities.

Additionally, exclusive Penang offers will be integrated into EaseMyTrip’s loyalty programs to promote repeat visits, enhancing connection and cultural ties between India and Penang.

Nishant Pitti, Chairman & Founder of EaseMyTrip:
“This partnership signifies a remarkable step in redefining travel experiences for Indian tourists. With Penang’s vibrant culture and our expertise in customer engagement, we aim to make Penang a go-to destination for travellers seeking unique and immersive experiences. This collaboration reflects our shared vision of promoting sustainable and culturally enriching tourism.”

Ashwin Gunasekeran, CEO of PCEB:
“We are thrilled to join hands with EaseMyTrip to introduce Penang to a larger audience in India. This partnership reflects our commitment to showcasing the unique experiences Penang offers, from our rich heritage to modern MICE facilities.”

YB Wong Hon Wai, State Executive Councillor:
“This collaboration reflects Penang’s dedication to promoting sustainable and innovative tourism.”

The two-year partnership highlights a strong commitment to sustainable tourism and innovative strategies to achieve mutual growth.