Globus Family of Brands (GFOB) recently announced the appointment of travel marketing expert Johanna Raeder as its new head of marketing for the Asia Pacific region. Raeder’s official start date is Tuesday, October 7.

Chris Hall, managing director of GFOB, praised her global brand expertise and extensive travel industry background across various sectors, stating that it would greatly benefit their growth strategy in APAC.

Raeder’s role includes managing the marketing strategy for brands such as Globus, Cosmos, and Avalon Waterways from their Sydney office. She is expected to enhance multi-channel marketing strategies to support the diverse products offered by GFOB.

In her own words, Raeder expressed excitement about leading the APAC marketing team at Globus, focusing on brand growth and partner collaboration for improved results. Before this appointment, she served as marketing director at Voyages Indigenous Tourism Australia, along with positions at Norwegian Cruise Line Holdings and LATAM Airlines Group.