COITM Launch Overview
The China Outbound & Inbound Travel Market (COITM) is set to launch from October 14–16, 2026 at Beijing’s National Agricultural Exhibition Center, marking a pivotal moment to enrich China’s tourism offerings. This event targets a blend of global partnerships aimed at diversifying and enhancing the tourism landscape.
Industry Insight
China’s tourism industry is on the rebound. In 2024, Chinese citizens took 146 million outbound trips and received 131 million inbound visitors, representing a 60.8% increase year-on-year. With a significant boost from recent travel statistics, the industry is gearing up for extensive growth.
A Commitment to Growth
Qing Qinghui, founder of COITM, stated: “COITM will create opportunities for global and Chinese partners, strengthening the tourism ecosystem while driving the industry toward diversity, personalization, and sustainability.”
Key Features of COITM
- Connecting overseas tourism boards and suppliers with Chinese outbound operators and MICE buyers.
- A platform for promoting inbound tourism from China.
- Hosting 300 exhibitors and 4,000 professionals from more than 50 countries, covering airlines, hotel groups, tech firms, and more.
Support from Industry Leaders
COITM has received backing from notable entities, including the China Tourism Academy, which anticipates the event will help exhibitors “break business boundaries.” International tourism boards from Russia, Tunisia, and Belarus expressed strong interest in participating.
