This October, Delta is turning pink in honor of Breast Cancer Awareness Month, marking two decades of partnership with the Breast Cancer Research Foundation. Since 2005, Delta’s employees and customers have raised over $33 million for the organization, supporting 132 research projects and 660,000 hours of crucial studies. Notably, last year, Delta raised an impressive $5 million.

Supporting breast cancer research is vital; in 2025, 319,750 people in the U.S. will be diagnosed, including 2,800 men. With help from organizations like BCRF, advancements such as Clairity Breast, the first FDA-authorized AI tool predicting a woman’s five-year breast cancer risk, are emerging, promoting early detection and personalized care.

With over 4 million survivors in the U.S., consistent research investment enhances survival rates and reduces racial disparities in outcomes. Every donation hastens progress towards a future without breast cancer.

“For many of us, breast cancer is personal,” said Kristen Manion Taylor, SVP - In-Flight Service. “We’ve fought it, stood by loved ones through it and united as a community against it. The strength and support of the Delta family makes that possible.”

Delta recently celebrated with 180 employee survivors, fighters, and supporters aboard its annual Breast Cancer One charter from Atlanta to Salt Lake City, a testament to its support for employees facing breast cancer.

Donna McKay, BCRF President and CEO stated, “Delta’s extraordinary partnership over the past 20 years has fueled groundbreaking research and brought us closer to ending breast cancer. Together with Delta employees and customers, we’ve turned compassion into action.”

As Delta celebrates its 100th anniversary, it remains dedicated to supporting organizations like BCRF. Customers are encouraged to participate in fundraising efforts throughout October, both in the air and on the ground.

Featured Pink Drinks on board contribute to this cause, with 25% of proceeds from onboard purchases going to BCRF. Drinks like Minute Maid Pink Lemonade and Pink Promise Punch make it easy to enjoy while supporting a vital cause.

In lounges, Delta is offering a special limited-edition “Pretty in Pink” drink to customers at the Delta Sky Clubs and Delta One Lounges, along with a QR code for easy donations.

For year-round donations, customers can visit delta.com/BCRF or contribute miles through SkyWish.

Every donation and every sip help fuel essential research and support those affected.