Expanding Horizons

The technological behavioral change platform Atiom is broadening its strategic partnership with the global hospitality group Accor. This enhanced collaboration is projected to boost operational excellence and improve team morale across Accor’s global operations spanning the Americas, Middle East, Africa, and Asia Pacific.

The expanded partnership signifies a significant advancement in Atiom’s objective to improve team engagement and performance within the global hospitality sector, reinforcing its market presence and global growth strategy.

Matthew Spriegel, CEO of Atiom expressed, “We are delighted to take another exciting step in our partnership with Accor. Collaborating with renowned brands like Raffles, Fairmont, and Sofitel allows us to bolster our credibility in the luxury hospitality market and refine our solutions further. In the broader market context, this helps us set a benchmark for other luxury hotels and service providers.”

A Review of the Collaboration

Initially, this collaboration centered on the integration of Atiom’s innovative solutions across Accor’s network. Since 2022, the deployment has included 25 Accor brands, featuring esteemed luxury names such as Raffles, Fairmont, and Sofitel. Additionally, lifestyle brands under Ennismore in Southeast Asia have recently adopted Atiom’s technological offerings.

Utilizing Atiom’s AI Assistant, hotel operational teams can access tools to streamline their tasks, including daily training, AI tutoring modules, and skills practice, ultimately enhancing customer experience. By implementing Atiom’s gamified learning platform, brands from Accor strive to better engage their employees and introduce new learning opportunities that enable staff to enhance their performance and overall morale.

Conversely, Accor aims to allocate the time saved by these digital tools back into fostering meaningful human connections with customers, significantly improving the ALL Accor loyalty program experience.