Newly-appointed Thai minister of tourism and sports Atthakorn Sirilatthayakorn announced a series of urgent tourism stimulus measures.
To be implemented under the theme Big Impact Act Fast, these measures seek to accelerate Thailand’s recovery, generate income, and restore traveller confidence.
In a speech delivered during his courtesy call at the Tourism Authority of Thailand (TAT), Sirilatthayakorn declared: “Tourism is at the heart of Thailand’s economic recovery, and we must act with urgency and precision. By focusing on key source markets, reinforcing safety, and aligning with global events such as the SEA Games, we will ensure that Thailand remains one of the world’s most trusted and desirable destinations.”
A key to economic growth
Sirilatthayakorn likewise emphasised the role of tourism as a vital engine of the national economy and outlined four priority measures:
- Driving international markets with ambitious targets over the next four months, focusing on seven high-potential markets: China, Japan, Korea, India, Saudi Arabia, and the UAE, while maintaining balance with other global markets.
- Strengthening visitor confidence under the concept Travel Safe, Worry Free through enhanced safety services, including a 24-hour Tourist Police Call Centre and a multilingual mobile application.
- Advancing Smart Safety, Smart Tourism by applying technology to protect travelers with AI Detect systems to scan faces and monitor high-risk individuals.
- Under the principle “Thailand Together,” ensuring readiness for the 33rd SEA Games occurring in December, coinciding with the peak tourism season.
Full support
TAT governor Thapanee Kiatphaibooll responded to the new minister’s announcement by saying: “TAT fully supports the Minister’s vision and will move forward with strong marketing campaigns, safety initiatives, and partnerships that showcase Thailand’s readiness.”
This initiative reinforces the government’s determination to revitalise tourism as a central driver of economic growth and maintain Thailand’s reputation as a top global destination.
