FCM Meetings & Events (FCM M&E) has announced the launch of its innovative Strategic Meetings Management (SMM) solution, designed to empower businesses with unparalleled meetings management capabilities. This comprehensive framework, launching at London’s Strategic Meetings Summit, is designed to transform how organisations manage their meetings programs, ensuring they realise strategic ambitions while navigating increasing complexities. SMM is a structured approach to meetings management that enables organisations to gain visibility, control, and compliance.

By fostering these elements, SMM transitions meetings from being unmanaged cost centres to strategic sources of advantage.

FCM M&E’s scalable SMM solution elevates businesses at any stage of their meetings programme development, whether starting locally or scaling globally – suitably filling the specific mid-market gap that MICE operators have long underserved.

“Our new offering is unparalleled in its scalability and structure. The framework is based on the principles of clarity, consistency, differentiation, focus, and scalability,” said Simon Seiler, Global General Manager, FCM M&E.

“Equipped with the essentials needed for effective meetings management, the solution has visibility, compliance, operational grip, cost control, stakeholder engagement, and strategic insights.”

Meetings Essentials: This foundational offering introduces visibility and compliance measures, centralising meeting activity to tame chaos. It includes features such as designated account management, strategic onboarding sessions, venue finding tools, and standardised reporting dashboards.

Meetings Enablement: As clients progress, the programme matures to coordinate delivery, fostering consistency, cost-effectiveness, and alignment across functions. Organisations can benefit from centralised operations, formalised supplier strategies, and enhanced stakeholder engagement.

Meetings Intelligence: This enables meetings to be turned into strategic assets that inform business decisions through optimisation and benchmarking. Customers will benefit from leveraging intelligence to enhance performance and decision-making, allowing the meetings to become a strategic advantage.

“Our solution stands out in the marketplace due to its ability to offer agile, structured meetings management capabilities that challenge legacy models,” Seiler said.

“By filling the industry gap with its clearly defined strategy and agile structure, we’re best-placed to seize significant multi-market opportunities, demonstrating ourselves as the preferred choice for businesses seeking a real, alternative edge in meetings management.”