Taiwan's Evolution in Global MICE: Unveiling the New MEET TAIWAN Identity
Asia/Events/MICE

Taiwan's Evolution in Global MICE: Unveiling the New MEET TAIWAN Identity

Taiwan celebrates the 20th anniversary of the Asian MICE Forum and the MEET TAIWAN brand, marking a new chapter for its business events landscape.

Overview

The Asian MICE Forum (AMF), celebrated its 20th anniversary on September 19 in Taipei, coinciding with the MEET TAIWAN program’s two-decade milestone. This year’s theme, Beyond 20: Embracing Tomorrow, marked a significant point in Taiwan’s business events narrative.

New Logo Unveiled: The forum also launched a new commemorative logo merging the number “20” with an infinity symbol, representing innovation and limitless possibilities.

Dynamic New Identity

As part of this celebration, MEET TAIWAN introduced its refreshed brand identity, which includes a new logo and slogan, MEET TAIWAN, me in TAIWAN. This rebranding signifies an evolution in their vision for the future of Taiwan’s business events sector.

Keynote and Panels

The forum featured keynote speaker Gitanjali Rao, recognized as TIME’s Kid of the Year. She addressed the role of technology in driving social change. Following her presentation were panels involving experts from various leading organizations discussing innovation and local industry connections in MICE.

Looking Ahead: Taiwan’s MICE industry aims to refine its strategies, enhance global partnerships, and showcase its strengths on the worldwide stage as it embarks on the next chapter of growth and transformation.

Next article

Taiwan's MICE Sector Gains Traction with Tainan's Heritage and Kaohsiung's Innovation

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