The Taiwan MICE Promotion Programme (MEET TAIWAN) officially revealed its new brand identity earlier today, 19th September, at the Asian MICE Forum in Taipei.

The organisation’s new logo has evolved from a stylised windmill to a more streamlined glider soaring into the future.

The brand launch is aligned with the Forum theme Beyond 20+: Embracing Tomorrow, reflecting the organisation’s thrust towards innovation and sustainability, ensuring value for all stakeholders in the MICE sector.

The launch was presided over by Susan Hu, deputy secretary-general of the International Trade Administration of Taiwan’s Ministry of Economic Affairs; and Simon Wang, president and CEO of the Taiwan External Trade Development Council (TAITRA).