Primal Unveils ElevateSEO for Enhanced Brand Visibility

Primal has officially launched ElevateSEO, a new solution designed to help brands increase their visibility.

ElevateSEO ensures visibility across a range of online tools, including ChatGPT, Claude, Perplexity, Google’s AI Overviews, and AI Mode.

Primal chief executive Mark McDowell stated: > “We’re witnessing a fundamental change in how people make decisions online. Consumers are turning to AI search not just to find information, but to receive recommendations and complete purchase journeys. The key for brands is to be present during those moments.”

A Timely Solution

The release is a response to significant shifts in the industry. Gartner predicts a 25% decline in traditional search volume by 2026 due to the growing adoption of AI-driven search technologies.

Despite this shift, 90% of brands remain absent from product and service recommendations generated by AI platforms. Rather than concentrating on traditional click-through rates, ElevateSEO focuses on tracking brand mentions, recommendation frequency, and sentiment across AI environments, acknowledging that many AI interactions occur without a user ever visiting a website.

Market Insights

According to IDC, the global spending on AI is expected to reach $632 billion by 2028, with AI search advertising projected to grow to $25.9 billion by 2029. ChatGPT currently processes over 1 billion messages daily, and Perplexity managed 780 million queries as of May 2025.

Over $100 million in venture capital has been invested in AI search optimization tools this year alone, demonstrating the urgency with which businesses are adapting to this evolving landscape.

The ElevateSEO Difference

The ElevateSEO solution comprises four main modules:

Content Authority Engine: This builds information structures that AI models recognize as credible.
Natural Language Optimization: Adapts content to reflect user interactions with AI through conversational queries.
Multi-Platform Integration: Ensures consistent brand visibility across key AI systems.
AI Visibility Analytics: Provides new tools for tracking brand exposure and sentiment across AI platforms, addressing attribution challenges.

Learn more about ElevateSEO here.