Agoda and Mekong Tourism Coordination Office Collaborate to Empower MSMEs

The partnership aims to support micro-, small-, and medium-scale accommodation providers within the area.

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The Mekong Tourism Coordinating Office (MTCO) and digital travel platform Agoda are collaborating to bolster the digital capabilities of micro, small, and medium-sized accommodation providers across the Greater Mekong Subregion (GMS).

The regional E-commerce Training for MSME Accommodation Providers in the GMS will kick off this Thursday, September 18th, starting in Thailand, followed by sessions extending through November.

MTCO’s Executive Director, Suvimol Thanasarakij, expressed, “We are delighted to partner with Agoda on this important initiative. By working together across borders, we can ensure that small operators in our region are equipped with the digital tools they need to connect with global travelers and share the unique experiences of the Mekong.”

Agoda’s Chief Commercial Officer, Damien Pfirsch, remarked, “This partnership with MTCO reflects our dedication to small businesses and our tech-first approach. We expect this initiative to help bring global visibility to these accommodations and help distribute economic benefits across the GMS.”

The training series is projected to enhance the digital landscape for tourism businesses in the GMS, helping to meet increasing visitor demand and promoting sustainable growth across the region. The initiative symbolizes a significant stride in regional tourism cooperation, demonstrating the effectiveness of public-private partnerships in fostering digital transformation and inclusive tourism.

Delivered in local languages, the workshops offer practical skills for creating and managing listings on online travel platforms, covering a spectrum of activities from uploading room inventories to responding to customer reviews.