Driving India’s Sports Tourism Boom
2024 has marked a significant year for sports tourism, with over 15,000 Indian sports fans traveling to 30+ global sporting events facilitated by DreamSetGo. The brand recorded a 2x year-on-year growth in bookings, showcasing India’s increasing appetite for personalized and premium sports travel experiences. Bookings spanned over 50 cities across India.
Monish Shah, Co-founder & CEO, DreamSetGo, expressed enthusiasm about 2024: > “2024 has been a breakthrough year for sports tourism and DreamSetGo in India. From the Paris Olympics to IND vs. PAK thrillers, we’ve seen Indian fans embrace unique, luxury sports travel experiences like never before. As we look ahead, 2025 promises even greater opportunities with marquee events like the Champions Trophy, IPL, and FIFA World Cup 2026.”
Key highlights for 2024 include:
- Destinations: France, USA, and UK were the top international spots.
- Booking Trends: Major bookings came from Tier-I cities like Mumbai and Delhi; however, Tier-II cities are showing increasing interest.
- Olympics Engagement: Travel for over 2,500 Indian fans to the Olympics was facilitated, including exclusive packages.
- Diverse Offerings: Over 30 tournaments covered, with both cricket and emerging sports gaining attention.
Emerging Trends:
- Personalized Travel: Nearly 80% preferred customized packages.
- Broader Sports Interest: Growth in demand for football, Formula 1, and other sports has been notable.
- Female participation: Increased female travelers indicate a diverse demographic.
- Celebrity Engagements: Collaborations with over 30 sports legends enhanced the fan experience.
Looking towards 2025, DreamSetGo plans to maintain growth momentum within sports tourism, focusing on unique travel experiences that reflect evolving preferences.
