Virtuoso®, the global network specializing in luxury and experiential travel, has committed to offering its staff the opportunity to give back to their favorite causes. In support of the Realize the Dream initiative, and in honor of Martin Luther King Day on January 20, Virtuoso offered its team members around the world—a paid day of service.

Inspired by the late Dr. Martin Luther King, Jr.’s vision to create a society rooted in peace, justice, equality, and love for all, Realize the Dream aims to create 100 million hours of community service by the 100th anniversary of Dr. Martin Luther King, Jr.’s birth in 2029. Virtuoso first announced its support of Realize the Dream during its 2024 Virtuoso Travel Week. As an ongoing initiative, Virtuoso’s paid day of service benefit is available to its team on an annual basis.

Matthew D. Upchurch, Chairman and CEO of Virtuoso, along with Jessica Hall Upchurch, Vice-Chair and Sustainability Strategist, expressed: “Realize the Dream’s message of promoting love and unity through local community support is universal. We’re proud to back this meaningful cause by offering a paid day of service to all of our team members worldwide. Serving others not only strengthens communities but also brings significant benefits to those who give their time and energy.”

Virtuoso’s team members will have the flexibility to choose charitable organizations and service initiatives that personally resonate with them. They can also self-select which day they will participate in the service.