Hurtigruten has announced the appointment of Lisa Warner as its new Chief Marketing & Digital Officer (CMDO). Lisa joins Hurtigruten with over 20 years of experience in the travel industry, having held senior leadership positions with Saga Travel Group, Abercrombie & Kent, Cox & Kings, G Adventures, and Trailfinders. Drawing on her extensive background in global marketing, digital transformation, and customer experience, Lisa will lead Hurtigruten’s marketing and digital strategy, reinforcing the brand’s presence along the Norwegian coast while promoting growth in international markets and engaging key global customer groups.

“We are pleased to welcome Lisa into the newly created role of Chief Marketing & Digital Officer, bringing invaluable knowledge from leading global travel brands. She joins us at a time when demand for authentic travel is escalating, and her leadership will be key in strengthening our brand in Norway, driving international growth, and inspiring travellers worldwide with unforgettable journeys along the Norwegian coast,” said Hedda Felin, Chief Executive Officer of Hurtigruten.

“I’m thrilled to join this incredible company that connects travellers to Norway in such an authentic and immersive manner. We have a genuine opportunity to build upon our rich 132-year history and powerful storytelling to grow this iconic Norwegian brand into a globally recognized name and a preferred small cruise line,” commented Lisa Warner. “What excites me most is collaborating with the team to leverage data, insights, and technology to enhance the customer experience and the unique journeys we offer.”

Following the announcement of impressive results for the first half of 2025, Lisa’s appointment comes at a pivotal moment for Hurtigruten as the company reaffirms its commitment to innovation and growth. Her leadership will enhance Hurtigruten’s digital capabilities, improve the guest experience, and extend the reach of its iconic coastal voyages to travellers around the globe.