With the successful conclusion of ITE HCMC 2025, participants left with valuable insights not only for Vietnam’s tourism sector but for the global industry.

The conference highlighted a dual focus on digital advancement and the importance of sustainability. Here are five critical takeaways from the discussions:

1. Tourism is Humanistic

Tourism should center on human interactions and cultural exchanges. As emphasized by Deputy Prime Minister Mai Van Chinh, fostering relationships and understanding local cultures is paramount.

2. Tourism is Dynamic

Promotional strategies have evolved far beyond basic advertising. The digital landscape, including social media partnerships and influencer engagement, plays a critical role today. However, alignment between influencers and tourism objectives is essential to maintain authenticity.

3. Environmental Consideration is Key

Sustainable practices need to extend beyond conservation to encompass broader environmental impacts. The importance of educating travelers about local ecosystems was exemplified by a post-conference tour to an arboretum.

4. Regenerative Practices

A model focused on regenerative tourism, such as practices seen at the Bonin Cacao Farm, demonstrates how local communities and private sectors can collaborate for mutual support through sustainable crop production.

5. Balanced Development

Optimal outcomes in tourism come from effective collaboration between public and private sectors and require strong governance.

This comprehensive foundation can support the future of Vietnam’s tourism sector.