Audley Travel Welcomes Lisa Fitzell as Chief Product and Operations Officer

Lisa Fitzell is set to join Audley Travel as the chief product and operations officer. She will be responsible for steering the strategic direction of the company’s product and operational functions. This includes partnering with top suppliers in terms of commercial, operational, product, and ESG standards while refining purchasing and contracting processes.

Fitzell has an extensive background, having previously led two of the UK’s top luxury travel brands, Elegant Resorts and If Only. Additionally, she served as managing director at DTH (Diethelm) Travel in Asia, where she effectively turned around the company to foster commercial growth and market expansion.

Audley Travel’s chief executive, Nick Longman, expressed enthusiasm about Fitzell’s appointment: “I’m delighted to welcome Lisa to the senior team at Audley. She brings a wealth of experience across travel, tourism, retail, DMCs, tour operations, and ultra-luxury hospitality and is perfectly placed to help achieve our aspiration of elevating our global presence and enriching our product offering.”

Fitzell remarked, “I am passionate about curating extraordinary tailor-made travel experiences and building a product portfolio that reflects the richness and individuality of each clients’ journey – both of which are matched by Audley Travel’s ethos. It is an incredibly exciting time to join the business and I’m eager to work with the team to ensure Audley continues to deliver inspirational client experiences across all destinations.”

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