Global B2B travel technology marketplace HBX Group announced a new partnership with UK digital insurance broker Superscript earlier today.

This partnership aims to simplify the complexities of insurance regardless of risk, geography, or industry for HBX Group’s travel industry partners, with initial focus on the UK and Europe.

According to HBX Group’s chief product and new business officer Daniel Nordholm: “Our partnership with Superscript will help our travel industry partners to find innovative and competitively priced insurance solutions for a wide range of business risks. With the company’s expertise and HBX Group’s industry knowledge, data, and insights, we see this partnership as key for our Insurtech initiatives.”

Superscript CEO Christopher Barclay said: “We are delighted to be partnering with HBX Group to meet the needs of its partners with our award-winning digital broking. We look forward to offering a range of competitive corporate commercial insurances for hotels and retail travel agencies in the coming months.”

The digital insurance broker was one of the first UK-based Insurtechs to become a Lloyd’s of London broker and is dual-regulated across Europe. Additionally, Superscript was recently named Commercial Lines Broker of the Year in the SME/Mid-Market bracket of the 2025 British Insurance Awards.