The Tourism Authority of Thailand (TAT), in partnership with Royal Enfield, gathered 12 international travel influencers from the Asia-Pacific region for an extraordinary motorcycle adventure from August 11 to 17. This initiative, part of the broader Amazing Thailand X Global Allied effort, was designed to highlight Thailand’s diverse travel offerings.

Influencers from countries like India, Malaysia, Indonesia, Japan, and South Korea journeyed from Bangkok, exploring destinations such as Trang, Phatthalung, and Songkhla, while sharing stories of the hidden treasures and cultural delights they discovered along the way.

TAT governor Thapanee Kiatphaibool remarked: “This collaboration with Royal Enfield exemplifies how we blend lifestyle, adventure, and cultural exploration to position Thailand as a unique destination. By engaging passionate influencers and motorcycle communities, we showcase Thailand’s hidden gems and inspire travelers to create memorable experiences.”

The travel itinerary featured world-class experiences, including watching Muay Thai at Rajadamnern Stadium, appreciating the vibrant street art of Trang, and marveling at natural wonders like Krachong Waterfall and the Khao Chong Botanical Garden. In Phatthalung, the influencers paddled traditional boats in Talay Noi and enjoyed the local Nora dance, while in Songkhla, they rode local transport and visited Kim Yong Market, connecting with the city’s cultural heritage.

Moreover, this initiative engaged the Royal Enfield Community in Hat Yai, where 50 motorcycle enthusiasts joined to promote cultural connectivity and adventure tourism.

Throughout the journey, influencers shared their experiences via social platforms, aligning with TAT’s theme, Your Stories Never End, resulting in a substantial output of content: 355 promotional pieces, including posts and videos, reaching approximately 14,677,650 people worldwide.