AirAsia Enters the Vivid Realm of Roblox
AirAsia has officially launched AirAsia World on Roblox, expanding its digital presence with an exciting and immersive experience that showcases cultural diversity through playful gamification.
AirAsia Enters the Vivid Realm of Roblox
As a pioneering brand within the region, AirAsia expands its reach in the digital space with the official launch of AirAsia World on Roblox. This vibrant and immersive metaverse experience is designed for fun and digital adventure.
AirAsia World offers players a fun and rewarding virtual journey through ASEAN, blending gamified challenges with cultural exploration.
Highlighting Regional Diversity
Built around two core pillars, ASEAN Exploration and Rewarding Experiences, the platform brings to life the region’s cultural diversity in an interactive, engaging format. With ASEAN Exploration, gamers can explore vibrant environments and cultural touchpoints that depict the region in a virtual world, allowing them to experience ASEAN before visiting in real life.
Rewarding Experiences includes mini-games, journal entries, and seasonal updates, providing exciting incentives while players discover and learn about ASEAN in creative ways.
Expanding Its Reach through Creative Approaches
AirAsia World follows the IP Development team’s recent ventures in the entertainment space, including the successful launch of the AirAsia Buds Adventures series on YouTube and the third year of the game development challenge RedGames Jam.
This game is developed by AirAsia brand co. (Abc), Objekk, and Lumiworks Sdn Bhd, through an IP 360 Metaverse grant from the Malaysia Digital Economy Corporation (MDEC), promoting national investment and development opportunities for Malaysia-based creators.
Players can search for “AirAsia World” on Roblox to start their adventure.
