Tourism Malaysia and HONOR Technology (Malaysia) Sdn Bhd have officially formed a strategic Memorandum of Collaboration (MoC). This initiative aims to boost Malaysia’s international tourism profile through cutting-edge digital marketing tactics driven by artificial intelligence.
This partnership is considered a pivotal step in aligning tourism promotion with technological advancements and worldwide marketing trends, ensuring a revitalization of the tourism sector as it gears up for Visit Malaysia 2026 (VM2026).
Expected Outcomes of This Collaboration
The MoC encompasses a thorough partnership to craft various initiatives such as national photography contests, guided photo tours, creative workshops, and art exhibitions throughout Malaysia. HONOR Malaysia will spearhead visual content creation via its advanced AI-enabled mobile devices, while Tourism Malaysia will provide essential resources, access to prime locations, and marketing support to maximize the campaign’s outreach and effectiveness.
Samuel Lee Thai Hung, Deputy Director-General of Tourism Malaysia said: “We are eager to collaborate with a visionary partner like HONOR Malaysia. This alliance supports our goal to diversify our promotional strategies and adopt innovative approaches to tourism marketing as we prepare for Visit Malaysia 2026. Our commitment remains in fostering strong public-private partnerships that can enhance Malaysia’s brand visibility globally.”
Additionally, Justin Li, President of HONOR South Pacific stated: “We are delighted to bolster the Visit Malaysia 2026 initiative by harnessing technology and innovation. Our goal is to create avenues that showcase Malaysia as a premier travel destination, empowering the youth and facilitating significant cultural exchanges. Tourists and Malaysians alike will benefit from experiencing the country’s beauty as captured through HONOR smartphones.”
This collaboration presents an excellent opportunity to broaden promotional tactics by utilizing the influence of digital storytelling and user-generated content. The intent is to exhibit the nation’s stunning landscapes and cultural richness while forging emotional and visual connections with travelers, particularly young, tech-inclined individuals.
