Global hospitality management company OYO has partnered with IBS Software to significantly enhance its digital transformation initiatives. This transformation extends beyond OYO itself, incorporating its entire lineup of brands, including Sunday, Belvilla, Dancenter, Traum, Check My Guest, Motel 6, and Studio 6.

The partnership focuses on exploring ways to provide comprehensive packages that integrate hotel stays, airline bookings, ground transportation, and various activities.

According to OYO’s Group Head of Technology and Online Revenue, Shashank Jain: “IBS Software, as a global leader in travel and transportation technology, has been crucial to our evolving journey. By extending our global footprint with the iStay platform, we ensure reliability, flexibility, and intelligence, which enhance guest satisfaction while maximizing profitability for our hotel partners.”

Jitendra Sindhwani, Chief Revenue Officer of IBS Software, stated: “Our broader collaboration with OYO highlights the synergy between their goals and our technological capabilities. With iStay, OYO is set to spearhead the next wave of hospitality innovation, offering connected and revenue-optimized guest encounters, and aiming to harness advanced digital skills to adapt to the changing needs of the hospitality sector.”

Additionally, this partnership aims to venture into the resorts sector using IBS’s proprietary software. Another significant goal includes uniting membership programs across OYO’s various home and hotel brands, allowing guests and owners to access a wide range of global offerings, particularly in high-tourism areas such as Europe, the UK, Southeast Asia, India, the US, and Mexico.

Through implementing IBS Software’s iStay platform, the travel technology firm significantly enhances operational efficiency, guest satisfaction, and revenue generation.

What is iStay CRS?

iStay CRS is a robust platform that manages content, pricing, and availability across all channels in real time. It features property configuration tools, corporate and group sales management, driving conversions across direct and assisted sales channels. This system will seamlessly integrate with OYO’s wider technology ecosystem.