Malaysia Airlines has launched its new Time For campaign across the streets of London, deploying a fleet of branded taxis to attract the city’s vibrant population.

This initiative aims to position Malaysia as the ultimate gateway to Asia, showcasing the nation’s warmth and cultural diversity to inspire travel while strengthening its presence in essential markets like the UK.

The global campaign invites travelers worldwide to embrace travel’s joys, reconnect, and explore the best of Asia and beyond.

Emblazoned across London’s iconic black cabs, the eye-catching campaign design illustrates Malaysia Airlines’ commitment to providing world-class hospitality and seamless connectivity.

According to Dersenish Aresandiran, Chief Commercial Officer of Malaysia Aviation Group: “This campaign is more than just a marketing push; it signifies a revolutionary approach to engaging with our customers and the broader market. By showcasing our unique offerings, we aspire to inspire a deeper emotional bond with our brand and inspire sustainable growth.”

The London showcase also marks the start of Malaysia Airlines’ strategic effort to strengthen its commercial footing in Europe, shifting from price-focused messaging to position itself as a top-tier global airline. The airline plans to run various consumer activation and partnership campaigns throughout the year, highlighting flight giveaway opportunities.

A significant highlight is Malaysia Airlines’ renowned Bonus Side Trip product, reaffirming its dedication to creating enriching travel experiences. This offer allows passengers to enjoy complimentary domestic return flights between Kuala Lumpur and several Malaysian destinations with only applicable taxes to pay, enhancing travelers’ cultural and natural exposure in Malaysia.