Fragmented Content Increasing Costs for Travel Agencies: Insights from Sabre

Growing Operational Pressures on Travel Agencies

Travel agencies are increasingly feeling the strain from fragmented content systems that are driving up operational costs and challenging customer service consistency. A recent global study by Sabre shows that over 91% of travel agencies utilize four or more booking systems, with more than half managing seven or more, which directly impacts their productivity, profitability, and agent satisfaction.

As a solution to these challenges, Sabre has launched SabreMosaic™ Travel Marketplace, designed to consolidate an extensive array of travel content into a single platform, facilitating smoother operations and travel selling efficiency.

“Every industry faces fragmentation in the digital age,” stated Jen Catto, Chief Marketing Officer at Sabre. “Agencies have expressed a clear desire for simplicity, unified access, and technology that empowers them to serve travelers more effectively.”

Key Findings from the Survey

75% of agencies report an increase in content source numbers over the last three years.
Over 80% believe that unified access through a single platform would reduce technology costs.
Nearly 90% manage four or more API integrations, with over half identifying this as a major technical challenge.

Artificial Intelligence (AI) is perceived as a potential solution, with 91% of agencies believing it can improve productivity and customer experiences. However, 41% are concerned about AI’s long-term workforce effects, highlighting the need for thoughtful implementation.

The Modern AI-Enabled Marketplace

Through its evolving distribution offerings, Sabre aims to surpass traditional GDS functions by offering a modern, cloud-native, content-agnostic marketplace. This platform supports various workflows, equipping agencies with the necessary tools to navigate a fragmented content environment.

“Travel agencies shouldn’t have to stitch together a dozen systems just to do their job,” emphasized Garry Wiseman, Chief Product and Technology Officer at Sabre. “SabreMosaic Travel Marketplace simplifies complexity with an intelligent platform, enabling agencies to thrive through smart AI-driven tools.”

Core Benefits of SabreMosaic Travel Marketplace

Comprehensive Content Access: Integration with NDC airlines, low-cost carriers, lodging, and transportation services through a single connection.
AI-Driven Functions: Helps deliver relevant content swiftly, automating key processes to enhance booking and conversion rates.
Flexibility and Reliability: A cloud-native architecture with auto-scaling support for high transaction volumes ensures continuous availability.

By consolidating content, leveraging AI effectively, and enabling flexible, adaptable workflows, Sabre is assisting agencies in shifting from managing chaos to fostering growth.