The Advantage Travel Partnership has officially appointed Ian Simmonds as its new Independent Non-Executive Director. Simmonds has been collaborating with the company for several years, initially serving as interim Chief Financial Officer, during which he conducted a thorough review of the group’s financial strategy.

Steven Esom, the Chair of Advantage Travel Partnership, remarked:

“Ian’s extensive experience and strategic insight have been transformative for our group, helping us optimize our capital structure and enhance our financial planning capabilities. His proven track record will make him an invaluable advisor to our Board.”

In his new role, Simmonds aims to contribute to shaping the future of this prominent brand in a rapidly changing industry. He has previously held key positions such as Chief Operating Officer at Mercury Holidays and served in various leadership roles at Travel Republic and TUI Travel PLC.

Other Non-Executive Directors include: Suzanne Horner (CEO of Grey Dawes Group), James Beagrie (Managing Director of Meon Travel), Sharon May (Proprietor of Worldwide Travel Solutions), and Paul Harwick (Director of Retail at Fred Olsen Travel).