Overview

Al Masaood Automobiles (AMA) has announced its ongoing partnership as the official automotive sponsor for the upcoming 4th edition of Abu Dhabi Summer Sports (ADSS). The event, organized in conjunction with the Abu Dhabi Sports Council and ADNEC Group, will take place at two key venues—ADNEC Abu Dhabi and the Al Ain Centre—from now until August.

Partnership Goals

Bachir Gemayel, AMA’s Sales and Marketing Director, stated:

“We are excited to once again partner with Abu Dhabi Summer Sports, a platform that harmonises with our values of community and wellness. At Al Masaood Automobiles, we are passionate about inspiring the youth to pursue health and fitness while actively connecting with them through such transformative events. Investing in sports allows us to contribute positively to the community, building a culture of ambition and resilience among future generations.”
This partnership emphasizes Al Masaood Automobiles’ dedication to its Corporate Social Responsibility (CSR) initiatives and its historic collaboration with the sports council in Abu Dhabi.

Event Details

The anticipated event expects to attract over 130,000 sports enthusiasts and families, highlighting the capital’s stature as a premier leisure and sports destination. ADSS champions an inclusive atmosphere with activities suitable for all fitness levels, fostering health, wellness, and camaraderie.

Vehicle Showcase

As the official automotive partner, Al Masaood Automobiles will present several Nissan models, including the renowned Nissan Patrol, and the brand-new Patrol PRO-4X, perfect for adventure lovers. Also featured will be the brand-new Nissan KICKS, an energetic compact SUV, making the lineup appealing for city driving.