Digital Presence Is Crucial: Hotels Must Adapt to AI Discoverability
Fastrack Digital emphasizes the necessity for hotels to ensure their digital visibility for artificial intelligence (AI) searches to survive in a competitive market.
Fastrack Digital emphasizes that hotels must go beyond traditional SEO to ensure they’re visible in AI-based searches.
As tools like ChatGPT and Google’s SGE change the way people search and book travel, it’s crucial for brands in the hospitality sector to adapt quickly.
“If AI can’t find you, no one can,” Caruso notes, making clear that hotels and tourism businesses that don’t evolve risk losing direct traffic and a competitive edge.
Generative Engine Optimization (GEO)
In this new digital landscape, businesses must focus on Generative Engine Optimization (GEO), which prioritizes:
- Implementing structured data and schema
- Creating a clean, crawlable site architecture
- Developing content formats that AI can surface in answers
- Concentrating on solving traveler intent rather than merely ranking for search terms
As AI adoption increases, especially among older travelers, being discoverable through tools like ChatGPT is now as vital as traditional search visibility.
