S Hotels and Resorts Partners with Global Hotel Alliance
S Hotels and Resorts has officially joined Global Hotel Alliance, enhancing its offerings and reach in the hospitality sector.
S Hotels and Resorts Partners with Global Hotel Alliance
Singha Estate PCL’s hospitality arm S Hotels and Resorts (SHR) has announced a partnership with Global Hotel Alliance (GHA).
In doing so, SHR joins a curated collection of independent hospitality brands through GHA DISCOVERY, a multi-brand loyalty program powered by a shared technology platform.
GHA chief executive Chris Harley expressed excitement about the new addition to their network:
“We are thrilled to welcome S Hotels & Resorts to Global Hotel Alliance. The stunning SAii and Santiburi properties, located in some of Thailand’s most sought-after destinations, are a perfect complement to our alliance. We’re excited to connect these unique resorts with our 30 million GHA DISCOVERY members who value authentic, responsible travel experiences.” (Translation: We are thrilled to welcome S Hotels & Resorts to the Global Hotel Alliance…)
GHA represents the world’s largest alliance of independent hotel brands with 45 brands and 850 hotels distributed across 100 countries. Its award-winning loyalty program offers members unparalleled access to world-class hospitality.
Notably, the SAii Laguna Phuket, SAii Phi Phi Island Village, and Santiburi Koh Samui are proud members of GHA’s Green Collection, which showcases hotels and resorts that are environmentally conscious.
As part of its sustainable development strategy, S Hotels & Resorts champions responsible tourism, conservation, and community initiatives that create positive impacts in their regions.
Introducing SAii DISCOVERY
In line with this strategy, SHR is launching its new loyalty program called SAii DISCOVERY this month, aligned with GHA DISCOVERY. Guests at the SAii properties will enjoy exclusive member benefits, rewards, and personalized experiences from the outset. These perks include instant savings, room upgrades, early check-in, late check-out, and curated local experiences that connect travelers with the local culture.
Michael Marshall, the CEO of S Hotels and Resorts, highlighted the opportunities the partnership opens up:
“Our partnership with Global Hotel Alliance and our inclusion in GHA DISCOVERY… connects properties to a global network of like-minded independent hotels and iconic brands.” (Translation: Our partnership with Global Hotel Alliance and our inclusion in GHA DISCOVERY…)
