Kinshasa will welcome the inaugural World Music and Tourism Festival under the Honorary Patronage of Félix Antoine Tshisekedi Tshilombo, the President of the Democratic Republic of the Congo. UN Tourism partners with the festival, emphasizing the pivotal role of culture and tourism in fostering sustainable development and fostering peace.
Theme: The Rumba Route for Peace
The festival will promote music as a means to unite cultures, bolster communities, and create new opportunities, supporting national initiatives for heritage promotion and cultural exchange toward peace.
Spotlighting Congolese Rumba
Recognized by UNESCO in 2021, Congolese Rumba’s heritage will be at the heart of the festival, tying it to identity and tourism.
An Engaging Three-Day Festival
Taking place at the Central African Cultural and Arts Center (CCAPAC), the festival will offer:
- Discussions on musical diplomacy and copyrights for artists.
- A Cultural Village featuring exhibitions and performances.
- Specialized masterclasses for artists and entrepreneurs.
- A gala dinner themed around Rumba, along with cultural tours.
The Insights from the Minister of Tourism
As Minister Didier M’Pambia Musanga highlighted, “This festival aims to unite voices in recognizing how music can enhance lives and foster economic opportunities.”
Emphasizing Inclusive Development
This initiative aligns with UN Tourism’s mission to integrate culture into sustainable growth strategies.
Partnership with Global Stakeholders
Confirmed collaborators include UNESCO, Sony Music Entertainment, and various cultural leaders from different regions.
Celebrating Musical Creativity in Kinshasa
The event is designed for the public, youth, and professionals, offering opportunities to explore the intersections of music, culture, and tourism, showcasing music’s power as an instrument of peace and connection.
