This month, the Indonesian Ministry of Tourism’s signature campaign Wonderful Indonesia brings tropical color to the streets of Berlin.
Until July 31, the Wonderful Indonesia campaign boldly showcases the German capital via open bus tours and out-of-home advertising in essential city locations.
This initiative aims to draw German tourists closer to Indonesia by featuring its priority tourism and regenerative destinations, such as Lake Toba (North Sumatra), Borobudur (Central Java), Mandalika (West Nusa Tenggara), Labuan Bajo (East Nusa Tenggara), and Bali.
Furthermore, it aligns with the Ministry of Tourism’s critical programs that promote immersive, personal, and authentic travel experiences, including gastronomy and marine tourism, as well as wellness tourism.
These areas were emphasized by Indonesian tourism minister Widiyanti Putri Wardhana during her involvement at ITB Berlin in March this year.
Wardhana stated: “Out-of-home advertising gives us the opportunity to connect with people in real time, within the flow of their daily lives. By bringing this campaign to a major European city like Berlin, we aim to raise awareness and encourage more travelers to consider Indonesia as their next destination. This initiative not only highlights our tourism offerings but also supports the recovery and growth of Indonesia’s travel sector.”
Where to Experience Wonderful Indonesia in Berlin
Wonderful Indonesia recognizes that international out-of-home campaigns play a crucial role in enhancing brand visibility and reinforcing Indonesia’s image as a welcoming, world-class destination to broader and targeted audiences.
It also underscores Indonesia’s readiness to welcome international tourists and families in a safe, warm, and memorable environment.
The Wonderful Indonesia digital advertisements are visible at prominent locations in the city, including Kurfürstendamm.
Additionally, the branded open bus campaign covers major routes such as the KaDeWe Department Store, Lützowplatz, and Potsdamer Platz.