A recent study by the online travel platform Agoda shows that Vietnamese travelers remain unfazed by adverse economic conditions and are keen to travel this year.
The study reports that Vietnamese travelers’ passion for travel remains undiminished as they see this as a way to bond with family and friends.
Conducted back in October, the study also shows that 90 percent of Vietnamese travelers plan to spend the same amount on their trips as they did in 2024.
According to Agoda Vietnam’s country director Lam Vu: “Despite the financial constraints, Vietnamese travelers continue to prioritize meaningful experiences with family and friends over and above other discretionary spend. The desire to explore new destinations, both locally and internationally, reflects a growing demand for adventure and value-driven choices.”
Key statistics
- Approximately 86 percent of respondents reported they planned to take the same number of trips in 2025 as they did in 2024.
- Only 14 percent replied that they are planning to take fewer trips in the coming months.
- At the same time, 40 percent of those surveyed planned to go overseas, proof that Vietnamese travelers are keen to explore new regions.
- Around 94 percent refer to 2025 as the “Year of the New Frontier” and are seeking both foreign and domestic destinations.
- However, around 55 percent indicated that available funds were the primary drivers regarding travel decisions.
- About 64 percent of respondents have set their accommodation budget at around US$250 per night.
