Tourism Malaysia, in partnership with SabahTravel.com, has unveiled a new promotional initiative called Explore Sabah.

This campaign aims to highlight the province of Sabah as one of Malaysia’s top travel destinations. It aligns with the national Visit Malaysia 2026 campaign and utilizes SabahTravel.com’s online presence to showcase the variety of offerings in Sabah for both local and international visitors.

Haryanty Abu Bakar, the director of Tourism Malaysia Sabah, stated: “Embracing digitalisation, we value this strategic partnership with SabahTravel.com to leverage their expertise and innovative marketing strategies. Through this campaign, we are confident in driving greater visibility for Sabah and Labuan while advancing the goals of Visit Malaysia 2026.”

Poh Khay Inn, Marketing Director at SabahTravel.com, remarked: “This collaboration underscores our commitment to connecting Sabah and Labuan with global travellers through instant bookings and engaging digital content. We’re proud to work alongside Tourism Malaysia to showcase Sabah’s lush rainforests, rich heritage, and captivating travel experiences.”

What’s on Offer?

The campaign features over 400 curated travel experiences across Sabah, catering to a variety of travel interests. Highlights include:

• Island hopping and diving in Semporna
• Wildlife and river safaris in Kinabatangan
• Mount Kinabalu expeditions
• Cultural heritage tours and eco-retreats

Activities in Labuan range from sunset cruises and yacht charters to WWII historical trails and cultural sites like the Labuan Museum.

Running until February 2026, the campaign offers discounts of up to 30% for bookings through the SabahTravel.com platform using the promo code XPLORE5. The platform enables users to book multiple licensed travel experiences in one transaction with secure payment options.