Advantage Travel Partnership officially launched its annual cruise guide The Cruise Collection today, 18th June. The Cruise Collection for 2025 includes 26 leading cruise lines and aims to assist UK-based travel agents and their customers.

The guide will help both seasoned cruisers and those new to cruising choose the best cruise line for their needs, whether looking for ocean, river, or expedition cruises.

Jonny Peat stated: “This guide serves both as an inspirational brochure and as a practical sales tool for agents. It’s a robust training resource for frontline teams to understand the diverse offerings of various cruise partners. Additionally, it provides a perfect guide for potential and returning cruisers.”

A versatile tool
The Cruise Collection is a multifaceted tool for both B2B and B2C use. It helps agents grasp the features and unique selling points of multiple cruise partners, assisting them in marketing these experiences effectively. Customers can explore the world of cruising through this guide, encouraging those who have not considered cruising to book a cruise holiday.

As the first publication under Advantage’s new branding, it allows for personalization, enabling members to share the guide with their customers easily. The guide features more suppliers than in previous editions, concentrating on three specific areas: Ocean cruises with Princess Cruises, River cruises with AmaWaterways, and Expedition cruises with Hurtigruten.

The Cruise Collection will reach 50,000 customers and is available in both print and online formats for flexible consultations, email promotions, and in-store displays. This year, members can also access a personalized digital version as part of the direct marketing program.