The recent Maximum Occupancy West Coast 2025 conference gathered over 150 professionals from Western Australia’s hotel, tourism, and accommodation sectors.

Held at the Pan Pacific Perth, this event is being widely recognized as the premier event of its kind in WA, offering cutting-edge insights, practical strategies, and essential industry connections.

A significant moment was the keynote address by WA Minister for Tourism Reece Whitby, who highlighted the importance of tourism to the region’s economy. Whitby detailed the government’s ongoing investment in the sector and their dedication to positioning Western Australia as a notable destination on the global tourism map.

An inspiring vision

Anneke Brown, Managing Director of Tourism Western Australia, delivered a high-energy keynote address, sharing her vision for the future of tourism in WA while encouraging the industry to operate boldly and confidently.

The event saw a full-day program featuring expert speakers and panel discussions covering topics such as staffing challenges, booking strategies, the impact of AI in hospitality, sales performance, major events and occupancy, and innovative food and beverage trends.

Entering its second year in Perth, Maximum Occupancy West Coast has solidified its reputation as a must-attend event for WA’s accommodation and tourism professionals, providing essential learning opportunities and a vital platform for the industry.