Panel Discussion Overview

At the TDM C-Suite Travel Trade Global Summit 2025, held at the Montien Hotel Surawong, Bangkok, a panel discussion centered on AI and Technology - Where does it start and stop… moderated by Paul Wilson.

Panelists:

• Benjamin Wedlock, Senior Vice President, Global Sales, BCD Travel
• Ratchaya Termsilkanok, VP Strategy & Digital Transformation, Cross Hotels & Resorts
• Steven Hopkins, Senior Vice President, Shiji APAC and ME

The panel addressed how to encourage ownership of new technology costs and ensure maximum benefits. They emphasized the importance of focusing on strategy, not just cost, with insights on navigating financial conversations with stakeholders.

Key Insights

• Cost Concerns: In Asia, decisions often hinge on costs. Paul Wilson noted that the conversation frequently begins with cost rather than value propositions.
• Value Creation: Steven shared, “Cost perception differs globally, yet in Asia, decisions are often dominated by price.”
• Personalization through AI: Benjamin commented on AI’s dual nature, stating, “AI needs to maintain authenticity and user-specific personalization as generational shifts occur in the workforce.”

This discussion highlighted not just the hurdles faced by the industry, but the expansive possibilities that AI can offer, underscoring the necessity for careful management and strategic planning.