Sabre Corporation has announced a partnership with SalamAir, Oman’s leading low-cost airline. This collaboration is expected to improve SalamAir’s global visibility and market reach while increasing revenue. Through this agreement, the flights and services of SalamAir will be accessible to travel agencies worldwide through Sabre’s global distribution network. This strategic move aims to connect SalamAir with new customer segments, boosting bookings and solidifying its presence in the regional aviation market.

“Our partnership with Sabre marks a significant milestone in SalamAir’s growth journey,” said Steven Allen, Chief Commercial Officer at SalamAir. “By utilizing Sabre’s robust global distribution platform, we aim to achieve greater global visibility, reach new markets, and offer our affordable travel options to a wider audience.”
Sabre’s extensive distribution network is positioned as a trusted ally for airlines looking to expand their reach. Recently, they extended their agreement for the Radixx Reservation System with SalamAir, highlighting their reliability as a technology partner. This ties back to SalamAir’s usage of Radixx since 2017 to streamline operations.

“We are thrilled to deepen our relationship with SalamAir through this new distribution partnership,” said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA at Sabre Travel Solutions. “Our network will allow SalamAir to connect globally with travel agencies, providing essential tools for their growth targets. We look forward to supporting their continued success.” This partnership signifies SalamAir’s rapid expansion in the region and its aim of serving growing customer demand efficiently. Utilizing Sabre’s technology, SalamAir is set to enhance customer experiences while striving towards becoming a leading low-cost airline.