The Mahindra Group has announced the appointment of Asha Kharga as the Chief Customer Officer at Mahindra Holidays & Resorts India Ltd. (MHRIL), effective July 1, 2025. This strategic move aims to enhance customer experience and expand product offerings.

Asha brings over 28 years of experience in brand transformation and has garnered recognition for her strategic and creative skills. She is expected to lead MHRIL’s branding and marketing initiatives to double its resort footprint by 2030.

Dr. Anish Shah, Group CEO & MD of Mahindra Group, expressed confidence in Asha’s ability to align brand vision with customer experience. “Her expertise will be crucial in leveraging the potential of Mahindra Holidays as we focus on significant business growth,” he stated.

Manoj Bhat, MD & CEO of MHRIL, said, “We have ambitious plans as we expand our resort footprint to 10,000 keys. Asha’s extensive experience and leadership will be vital in realizing our vision for exceptional guest experiences.”

Asha Kharga stated, “I’m eager to focus on the emotional and experiential elements that shape our hospitality offerings. Our greatest differentiator will be how we make guests feel during their stay.”