Thailand’s Tourism Authority and Grab Unveil Collaborative Travel Initiative

This initiative invites both domestic and international tourists to explore the country’s top landmarks.

Tourism Initiative Image

The Tourism Authority of Thailand (TAT) and Grab (Thailand) launched Tiew Tua Thai Suk Kan Yai Wai Jai Grab (Explore Thailand, Enjoy More, Trust Grab) today, June 2. This new initiative aims to reignite travel interest among locals and visitors, highlighting top landmarks and hidden gems while celebrating Thai culture.

The digital platform of Grab enhances the travel experience, ensuring seamless journeys. According to TAT Deputy Governor Apichai Chatchalermkit, “TAT is driving Thai tourism in 2025 under the Amazing Thailand Grand Tourism and Sports Year campaign.”

A standout feature of this campaign is the involvement of notable Thai stars, Ling Ling (Sirilak Khong) and Aom (Kornnaphat Settharattanapong), who act as “Friends of Grab” to promote travel. Their influence has already made a significant impact, with over 2.3 million engagements in just 24 hours.

Grab Thailand’s country head, Chantsuda Thananitayaudom, stated, “As TAT’s official partner, Grab supports the growth of Thailand’s tourism sector.”

Additionally, travelers can participate in the Pai Mueang Na Tiew Suk Kan Yai Wai Jai Grab (Visit Hidden Cities, Enjoy More, Trust Grab) campaign, offering exclusive experiences using Grab services in participating provinces.

For added incentives, travelers can use the code “AMAZING25” for discounts on eligible Grab services until December 31.