Overview

The Japan National Tourism Organisation (JNTO) has published its monthly arrivals report for April, revealing a remarkable 28.5% year-on-year increase in foreign visitors, totaling a record 3.91 million for that month alone.

Factors Influencing Growth

The JNTO attributed this rise partially to the spring cherry blossom season, which heightened interest in visits from various markets. Consequently, travel demand soared from several Asian countries, parts of Europe, the U.S., and Australia, coinciding strategically with the Easter holidays.

Rising Visitor Numbers

In the first three months of 2025, Japan welcomed around 14.4 million foreign visitors, marking a 24.5% increase from the same period last year. April alone has exceeded January’s numbers, which saw 3.78 million arrivals, making it the first month this year where arrivals surpassed 3.9 million. Experts note that the depreciation of the yen has significantly contributed to the increased influx of travelers.

Conclusion

The national tourism figures indicate that a total of 36.8 million foreign travelers visited Japan in 2024, underscoring the country’s growing appeal as a travel destination.