Global hospitality company Hilton has officially introduced its esteemed Hampton by Hilton brand to Thailand as of May 15. The inaugural hotel, Hampton by Hilton Phuket Town, initiates the company’s strategic growth in Southeast Asia’s midscale market segment.

The signing event emphasizes Hilton’s goal to significantly boost its mid-market offerings in the region, enhancing their portfolio to nine brands in Southeast Asia, and expecting to expand their property count by over fifty percent in the coming years.

Quote from Alexandra Murray: “Hampton by Hilton’s debut in Southeast Asia reflects a pivotal moment for Hilton, focusing on the growing mid-market segment and aligning with the strong tourist influx driven by travel within the region.”

Building on Momentum: This new establishment marks a continuation of Hilton’s recent expansions across Southeast Asia, further solidifying its leadership position with 30 hotels currently operating in Thailand and 11 more under development.

Upcoming Hotel Overview: Scheduled for completion in Q3 of 2026, Hampton by Hilton Phuket Town will be conveniently located near major attractions, featuring 112 rooms equipped with various modern amenities, catering to both business and leisure visitors.

Hampton by Hilton stands out with its promise of an unparalleled guest experience, including complimentary breakfast and premium accommodations. As the brand celebrates opening over 3,000 locations globally, its Thailand entry signals a growing footprint in Asia’s competitive hospitality landscape.