The Advantage Travel Partnership, the leading network of independent travel agents in the UK, has announced a major rebranding initiative. With extensive market research and feedback from various stakeholders, the new brand identity reflects both its dominant position in the travel industry and its aspirations for future growth.

Key Rebranding Features

• New Logo and Visual Identity: Introducing a fresh look that represents Innovation and evolution.
• Mission and Vision: Redesigned to embody the commitment to support members’ business journeys.
• Brand Values: Emphasizing a People-First approach, commitment to excellence, unity, commercial success, boldness, and enjoyment in work.
• Digital Platform: A state-of-the-art online hub facilitating easier connections between consumers and travel agents.

Julia Lo Bue-Said, CEO, highlighted the organization’s transformative journey, ensuring that the new identity matches the demands of the modern travel landscape. David Forder added that the refreshed brand simplifies their identity, helping to clearly communicate their value proposition to potential members.