The Royal Commission for AlUla (RCU) has launched the third phase of its global brand campaign, ‘Forever Revitalising’, specifically targeting the UK market by collaborating directly with several trade distribution partners.

A digital marketing initiative commenced this week, encouraging consumers to engage with trade partners that are presenting a range of travel offers. The trade partners included in this phase are Abercrombie & Kent, Elegant Resorts, Destinology, Southhall Travel, and Away Holidays.

This phase aims to convert interested individuals who have previously engaged with AlUla content from earlier phases. The assets for this campaign comprise website banners and social media posts highlighting AlUla’s allure as a premier destination, alongside competitive travel packages provided by each of the five partners.

AlUla initially unveiled its global campaign, ‘Forever Revitalising’, in February 2024. The second phase, which aimed at enhancing consumer interaction, ran from November 2024 to the end of January 2025, and was launched across nine key international markets in six languages.

With themes of renewal and transformation, the campaign aligns with AlUla’s vision to position itself as a culturally rich destination that remains eternally relevant. This global initiative invites discerning tourists and partners to actively engage and participate in its unique and evolving narrative.