Musafir.com has announced the official launch of musafirtag, a next-generation booking tool tailored for travel agents, sub-agents, and reseller partners across the GCC and beyond. The unveiling occurred at Arabian Travel Market (ATM) 2025, underscoring musafir.com’s commitment to innovation and digital transformation within the region’s travel trade ecosystem.

“musafirtag is more than a product—it’s our bold step forward in reshaping the B2B travel landscape across the region. We’ve brought together deep industry insight and cutting-edge technology to build a platform that empowers every agent, every sub-agent, and every customer touch point,” said Sheikh Mohammed bin Abdulla Al Thani, Chairman and Co-Founder of Musafir.com.

Built for modern travel professionals, musafirtag integrates robust Agent Tools, an intelligent Back Office, and a supplier-facing Extranet into one seamless interface. Travel agents can access a comprehensive inventory including Flights, Hotels, Transfers, Activities, and Visas, facilitated by real-time booking capabilities, scalable controls, and extensive customization options.

How Travel Agents Can Leverage “musafirtag”

• Unmatched Flight Connectivity: Access multiple GDS providers alongside direct integrations with low-cost carriers. It is one of the first in the UAE to integrate Emirates’ New Distribution Capability (NDC).
• Smart Agent Management: Customize access, markups, commissions, and credit limits across a multi-tiered agent hierarchy, making the platform suitable for scaling regional networks.
• White-Labelling & Custom Branding: Agents can launch fully-branded travel portals with real-time engines and curated content, transforming resellers into independent travel brands.
• Live Dashboards & Reporting: Monitor every booking, cancellation, and sale with customizable reporting dashboards—filtered by agent, market, or product.
• Inventory Management System (Charter Module): Manage bulk inventory and special fares.
• Unified Platform, Multiple Services: Manage everything from flights to visa offers, holiday packages, hotels, transfers, and activities within a powerful ecosystem.

Musafirtag isn’t solely a technology launch; it represents a strategic initiative aimed at empowering regional travel professionals with the necessary tools to thrive in an increasingly digital economy. With integrated CRM features, booking insights, secure transactions, and partner management tools, the platform allows agents to focus more on sales rather than administration.

“With musafirtag, we’re putting cutting-edge tools directly into the hands of travel agents—because they drive the industry forward,” said Sachin Gadoya, CEO and Co-Founder of Musafir.com. “We’ve built a platform that’s smart, scalable, and future-ready—allowing our partners to spend less time on operations and more time expanding their business.”

Powering the Future with Visa Automation & Emirates NDC

Moreover, musafir.com is simplifying travel with its powerful Visa API Suite, designed for OTAs, travel agencies, and enterprise platforms. This user-friendly tool automates the visa process—from verifying requirements to submitting documents and tracking applications in real-time. It supports bulk submissions, customizable workflows, and enables white-labeling for a seamless branded experience.

“The Visa API is a breakthrough for partners who’ve long struggled with manual visa processes. With this toolset, we aim to automate, personalize, and expedite the visa journey—whether for a tourist or corporate group, creating seamless experiences and stronger trust with customers,” said Gadoya.

On the flight front, Musafir.com has also become one of the first in the UAE to adopt Emirates’ New Distribution Capability (NDC) across all its platforms, including musafirtag. This integration allows access to special fares, real-time pricing, live availability, and ancillaries like baggage, meals, and upgrades which are unavailable through traditional GDS systems.

“The Emirates NDC launch provides our partners with a significant advantage—smarter options, superior fares, and a more personalized experience for their customers,” added Gadoya.

Exclusive Offer

As part of its launch, musafir.com presents an exclusive introductory package for travel agents who register for musafirtag during Arabian Travel Market 2025. Benefits include zero credit card charges and no service fees on GDS and low-cost carrier bookings—available for a limited time. Agents can unlock exclusive fares for SOTO bookings, up to $25 off NDC bookings on selected airlines, enjoy up to 20% off through direct airline deals, and benefit from special prices on Emirates bulk bookings.

Musafirtag will begin rollout across the UAE, Saudi Arabia, Oman, and other MENA markets starting May 2025, with additional features and markets to follow. Travel professionals attending ATM can experience musafirtag at Musafir.com, Dubai World Trade Centre, from April 28 to May 1.