The Korea Tourism Organization (KTO), in collaboration with Amorepacific—a global K-beauty powerhouse, Nykaa, and official travel partner Thomas Cook (India) Limited, announces the launch of the ‘Korean Glow Getaway’, a unique campaign combining the magic of Korean beauty and culture with the joy of travel.

Building on the success of the Amorepacific Day initiative, the second edition of the AP Day Sale will take place from April 25 to April 27, 2025. During this period, Indian consumers can enjoy exclusive discounts on top-selling Korean beauty products and stand a chance to win a trip to Korea.

Five fortunate winners stand a chance to enjoy an unforgettable journey to Korea, complete with return flights and a three-night, four-day stay, sponsored by the Korea Tourism Organization and fulfilled by Thomas Cook India. This experience showcases the best of Korea’s beauty, culture, and tourism.

Adding to the excitement, Thomas Cook India is offering a ₹10,000 travel voucher to every Nykaa customer who purchases Amorepacific products at participating Nykaa stores in India during the sale window. Vouchers are redeemable against Thomas Cook’s flight-inclusive South Korea holiday packages, providing customers with an excellent incentive to explore Korea.

Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organization, stated: “K-beauty is Korea’s most influential cultural exports. We’re thrilled to collaborate with Amorepacific, Nykaa, and Thomas Cook India to bring this exciting campaign to life. The Korean Glow Getaway is a celebration of Korea’s vibrant beauty culture and an invitation for Indian consumers to discover our unique experiences.”

Rajeev Kale of Thomas Cook added: “Korea continues to be a top trending destination for India’s new age travelers, driven by the allure of K-beauty and K-culture. We’re delighted to partner with KTO, Amorepacific, and Nykaa for this special initiative.”

Paul Lee of Amorepacific reaffirmed: “With Amorepacific Day, we’re excited to not only provide exceptional beauty experiences but also an opportunity to engage with Korean culture.”